This is a three-minute video produced by ad agency Wieden & Kennedy and directed by Alejandro G. Iñarritu – best known for 21 Grams and Babel. The Nike video received a viral-record number of views in its first week of being online – 7.8 million.
What made this video so popular?
- The use of football, a major passion worshiped my many people across the globe.
- The video features some of the leading names in football and sports such as Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro and others. Tennis provided legend Roger Federer and basketball – superstar Kobe Bryant. Homer Simpson also makes an appearance.
- The video was made in the most superb technological tools – sound, animation, vision, editing and directing.
- All this wouldn’t have created such an impact, had the video not had a story behind it. The story is how small moments in sports can have a lasting effect on history and create ripples around the world. This goes beyond politics, economies and beliefs.
This is an example of a viral campaign that got attention generated not only from the social media mechanisms, but also had funds poured into it on legacy media outlets such as TV and was launched simultaneously in different countries around the globe.
The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation’s hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.
Posted by naoriconn 
